Marketing and Communications Strategy
Properly defined marketing and communication strategies lead to executions that matter. Executions that people notice. Executions that make your brand a more important part of your customer's lives.
What I do is really about setting the table for creative advertising, PR, promotions, and the like. A sound strategy makes it much more likely to use these tools to to get your firm noticed, establish your brand, identify what your business objectives should be, and determine if your business is going in the right direction.